The Foundation, in the context of its cultural patronage activity, has made a course of approach to contemporary art. Thus, it is natural that the image of the Foundation is reflected in this strategic option.
The Bank and the Foundation have different but complementary purposes. The Foundation, by the nature of its activity, presupposes a more daring and more appealing image for the world of arts and culture, thus strengthening and expanding the prestige of the Millennium bcp brand.
Based on this inspiration, in September 2017 the Foundation presents a visual identity based on three pillars: modernity, modernity and innovation